The Growing Impact and Value of Home Care

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Like many people in the field of home health, Peter Ross had a personal experience that piqued his interest and moved him into the industry. In 2002 Senior Helpers was born out of Ross’ experience with his mother. Combining his personal experience with his professional sales and marketing background, Ross has built a home care business that is focused on the importance of building relationships with referral sources and educating the public about home care. According to Ross, the success of Senior Helpers is that they aren’t trying to be the jack of all trades. By focusing on individuals with Alzheimer’s disease, dementia and Parkinson’s disease, Senior Helpers’ caregivers are specially trained to assist individuals diagnosed with these conditions, and can be more successful in helping them remain at home.

Listen to the full interview with Peter Ross in the Help Choose Home podcast series to learn more. This episode and others in the series can be found on iTunes, Google, or on any device at https://player.fm/series/help-choose-home.


The Help Choose Home podcast series provides information and resources to help those with a care need learn more about healthcare at home. Podcasts are hosted by Merrily Orsini, president and CEO of corecubed, a marketing firm dedicated exclusively to helping aging care providers grow their business.  

Help Choose Home is a collaborative effort by the National Association for Home Care and Hospice (NAHC)Axxess, and corecubed to educate the public about the many benefits of the in-home care industry, which includes non-medical home care, private duty nursing care, medical home health, hospice, and other in-home health and wellness services.