The Role of Home Health Care in the Continuum of Care

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It’s an ongoing struggle for those in the home care industry–how do we better communicate the value and benefits of health care at home? In this episode of Help Choose Home, we’ll hear from Tim Rogers, who serves as President and CEO for both the Association for Home & Hospice Care of North Carolina and the South Carolina Home Care & Hospice Association, most of his 27-year professional career has been spent working to help home health care get its rightful due in the continuum of care. As an industry, we know there is a strong desire by older adults to age in place and to recover at home following a hospital stay. Rogers believes that referral sources understand this and can see the value of health care at home; however, he also sees that time and again, there are policies put into place that slow reimbursement or that cut benefits, making a referral to home health challenging.

Listen to the full interview with Tim Rogers in the Help Choose Home podcast series to learn more. This episode and others in the series can be found on iTunes, Google, or on any device at https://player.fm/series/help-choose-home.


The Help Choose Home podcast series provides information and resources to help those with a care need learn more about healthcare at home. Podcasts are hosted by Merrily Orsini, president and CEO of corecubed, a marketing firm dedicated exclusively to helping aging care providers grow their business.  

Help Choose Home is a collaborative effort by the National Association for Home Care and Hospice (NAHC)Axxess, and corecubed to educate the public about the many benefits of the in-home care industry, which includes non-medical home care, private duty nursing care, medical home health, hospice, and other in-home health and wellness services.